FreeLYTE is a free electrolyte stick handed to Pinellas County's 65-and-over crowd where they already gather — pickleball courts, gyms, golf clubs, beaches. Every stick carries one thing that matters: a phone number they actually call. You don't buy ad space — you buy live, qualified calls.
A Medicare prospect isn't searching online for a broker. They're on the court at 8 a.m. Every channel you use today reaches them at home, passive, next to a dozen competitors. FreeLYTE reaches them in motion, in a good mood, holding your name in their hand.
And here's the part most ad channels get wrong: seniors don't scan QR codes — they call. FreeLYTE is built phone-first. The number is the biggest thing on the stick. A small QR sits underneath for the adult children who often help a parent choose a plan — but the call is the channel.
Self-serve stations at the venues you care about across your service area. The venue gets a free amenity; you get the foot traffic.
A clear line — "Turning 65? Call for a free, no-pressure plan review" — with a large phone number. Nothing competes in your category, because no one else is in it.
Calls are answered, the basics captured, and only genuine prospects are passed through — handled by a licensed, Medicare-compliant call operation. You take warm, qualified calls, not cold lists.
Sticks out, calls received, qualified transfers — by venue. Real people who picked up the phone, not impressions.
On your terms, using the CMS-published 2026 commission — not our estimate.
For the length of the pilot, FreeLYTE carries exactly one Medicare broker — county-wide, not one per venue. Your nearest competitor cannot buy their way onto this stick. First broker to reserve holds the category.
No obligation. We'll send the full pilot terms and confirm category availability for your area.